Granify is an optimization company. This extends far beyond online shopping. Jeff came up with the idea for Granify after years spent in the world of advertising technology. He was fascinated by the ability to use massive amounts of data to predict and then change the future to a desired outcome. He saw a future where everyone could use the vast amounts of data the modern world generates to make the optimal decisions for their life. If everyone were able to truly invest their time, and not just spend it, the possibilities are endless as to how far the world can go.
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